Event Detail

Essence of Oman

For more information please contact:

Mr. Hassan Al Zadjali - Expo Manager

Mobile: +968 9123 0119

Event Website


Venue: Exhibition Hall 1

Essence of Oman - Oman Tourism Exhibition 2018

17 – 19 September 2018

"Essence of Oman" is the first edition of Oman's largest premier Tourism Expo, aimed for promotion, development and sustainability of tourism in the Sultanate. 

The trade show is dedicated specially for tourism business in Oman, to promote Oman as top global destination for investment, business and leisure. It will be the right platform to gather various sectors of tourism industry in Oman, to showcase the country’s existing resources, which will be a great opportunity for promotion in order to attract foreign direct investors as well as local investors and visitors and in pursue of developing the market sector and boost the economy and help in creating a sustainable Oman.

The exhibition will showcase the best and significant aspects of Oman Tourism, which formed the identity itself as the Essence of Oman, which are categorized into five groups exhibition under one roof in order to make it easy for the business operators and customers to interact and stay focused. The categories are named as: 

The Oman Tourism Development highlights the available options and important parts of investing in tourism in Oman. Companies who are dealing with investments and promoting Oman in many ways to attract investments, should come under this section. 

The Adventure Tourism and Adventure Sports expo section focuses in promoting the adventure places and adventure activities as well as outdoor adventure sports in the country to be part of the main tourism of Oman. This should be a great selling point for Oman tourism. Companies who are involved in these lines should come and showcase their potentials within this group. 

The Sustainable Heritage Tourism will focus in highlighting the country's richness in deep-rooted history, culture and arts. Any entities dealing with geotourism, agritourism, ecotourism, coastal and marine tourism, as well as local and cultural heritage tourism can benefit well from participating in this expo group. 

The Land of Wellness Tourism is focusing in creating a brand for Oman in this particular business to attract more visitors and investors to come and develop this line. Since the activities involve much of natural resources, beauty, serenity and hospitality, which are exactly what Oman has, and many more, therefore, this is a great potential to create Oman's best selling point and this expo will help in achieving that.

The Conventional Tourism section is to promote Oman as top global destination for worldwide business events. It is a great opportunity for MICE business operators to promote their scope and gather business leads through this exhibition. This industry has significant role to develop the economy and create employment and it helps promoting the country itself in general. Any PCOs or event companies and organisations are encouraged to showcase their talents and scopes under this group. 

Each expo category is conceptualised in such a way to fulfill the needs of the market and to accomplish potential buyers' or customer's objectives.